The Full Story
Performance marketing professional with 5+ years scaling paid social programs across DTC, B2B, and multi-location brands. Proven track record managing full-funnel paid media strategies that drive measurable revenue growth.
Contributed to scaling a portfolio of brands past $50M in annual revenue and a $200M acquisition, while growing internal brands from $500k to $2M+ monthly revenue through performance advertising and creative optimization.
Expert in Meta, TikTok, Snapchat, and YouTube advertising, with deep experience in testing frameworks, conversion optimization, and performance reporting.
My Mission
To deliver exceptional results and actionable insights to move the needle for my clients.
My Vision
I make it a priority to expand my knowledge and sharpen my approach in order to become a more effective and well-rounded media buyer. Whether it’s lurking in eCom discussions on X and Reddit or attending platform webinars and industry events, I seek out perspectives that challenge my current approach to marketing.
This curiosity has helped me build a diverse marketing playbook. Combined with a willingness to test anything and set my marketing ego aside, this mindset has consistently compounded both my learning and results.