The Full Story
Performance marketing professional with 5+ years scaling paid social programs across DTC, B2B, and multi-location brands. Proven track record managing full-funnel paid media strategies that drive measurable revenue growth.
Contributed to scaling a portfolio of brands past $50M in annual revenue and a $200M acquisition, while growing internal brands from $500k to $2M+ monthly revenue through performance advertising and creative optimization.
Expert in Meta, TikTok, Snapchat, and YouTube advertising, with deep experience in testing frameworks, conversion optimization, and performance reporting.
My Vision
I make it a priority to expand my knowledge and sharpen my approach in order to become a more effective and well-rounded media buyer. Whether it’s lurking in eCom discussions on X and Reddit or attending platform webinars and industry events, I seek out perspectives that challenge my current approach to marketing.
This curiosity has helped me build a diverse marketing playbook. Combined with a willingness to test anything and set my marketing ego aside, this mindset has consistently compounded both my learning and results.