EXPERIENCE
USIM
Associate, Paid Social
2022 - 2026
Lead paid social strategy and execution across multiple industry verticals, driving measurable improvements in acquisition performance and marketing efficiency.
Verticals
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Regional Food Chains
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Regional Utility Companies
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Brick and Mortar Retail
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In Person Event Ticket Sales
Verticals
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Construction/Mining
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Real-estate
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Health & Wellness
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eCom/DTC
Key Platforms
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Meta
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Tik Tok
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Snapchat
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LinkedIn
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YouTube
Average Load
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6 Clients in main role
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500k+ in Monthly Spend
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2 Clients in a supportive role
Key Contributions
• Developed and executed multi-platform paid social strategies for contracted brands
• Built structured testing roadmaps to improve CTR, CPA, and conversion rates across campaigns
• Delivered weekly, monthly, and YoY performance reporting with optimization recommendations for stakeholders
• Consulted directly with account teams to guide campaign strategy, audience targeting, and budget allocation
• Optimized campaigns across Meta, TikTok, Snapchat, LinkedIn, and YouTube
Adspace Agency
Paid Social / Media Buyer
2021-2022
Managed performance marketing campaigns for 10+ clients simultaneously, delivering data-driven paid social strategies that improved acquisition efficiency and sales performance.
Key Contributions
• Executed paid social campaigns across Meta and TikTok for health & beauty, consumer goods, and B2B brands
• Conducted ongoing creative testing and audience experimentation to improve campaign ROAS
• Led bi-weekly client performance reviews presenting optimization insights and strategic recommendations
• Built strong client relationships by translating marketing data into clear growth strategies
Average Load
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10+ Clients in main role
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250k+ in Monthly Spend
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Bi-weekly Client Meetings
Verticals
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Woman’s Health and Beauty
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High Ticket Custom Furniture
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Kids Toys
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B2B Wholesale
Key Platforms
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Meta
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Tik Tok
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Snapchat
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Pinterest
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Reddit
Cellcore Biosciences / Microbe Formulas
Paid Social / Media Buyer
2020-2022
Executed paid social campaigns for internal DTC and B2B brands during a high-growth period that ultimately led to a $200M company valuation and exit.
Key Contributions
• Helped scale internal brand revenue from $500k to $2M+ monthly through paid social acquisition
• Managed paid campaigns across Meta, TikTok, and Pinterest
• Achieved ROAS targets between 2.8–4 while maintaining profitable MER benchmarks
• Built operational workflows with the internal photography team to accelerate creative production for performance ads
• Collaborated with vendors including Pencil AI and Konstant Kreative to improve creative output and ad iteration speed
Average Load
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2 accounts (DTC, B2B)
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180k+ in Monthly Spend
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Weekly meetings with VP of marketing
Key Platforms
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Meta
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Pinterest
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Tik Tok