EXPERIENCE
USIM
Associate, Paid Social
2022 - Current
In charge of implementing and refining paid social strategies for contracted clients. My most common deliverables are Weekly, EOM, and YoY Reporting. In some cases I am implementing and onboarding clients with SaaS for their custom needs.
Verticals
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Regional Food Chains
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Regional Utility Companies
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Brick and Mortar Retail
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In Person Event Ticket Sales
Verticals
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Construction/Mining
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Real-estate
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Health & Wellness
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eCom/DTC
​Key Responsibilities
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Create, activate, and manage campaigns across all social platforms
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Regularly present performance insights and testing roadmaps to stakeholders
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Consult with key stakeholders on recommendations for active and future campaigns
Key Platforms
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Meta
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Tik Tok
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Snapchat
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LinkedIn
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YouTube
Average Load
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6 Clients in main role
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500k+ in Monthly Spend
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2 Clients in a supportive role
iProspect (Dentsu Company)
Senior Associate, Paid Social
2022-2022
Working with a team of 4 to execute a national beauty brand with upwards of 500k+ a month in spend.
Key Responsibilities
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Activated and optimized paid channels for contracted client
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Led and trained associates on in-platform skills
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Monitored and reported on campaign performance to measure success and make data-driven decisions
Key Platforms
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Meta
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Tik Tok
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Snapchat
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Pinterest
Adspace Agency
Paid Social / Media Buyer
2021-2022
Thrived in a fast-paced and competitive environment, optimizing strategies and meeting biweekly with contracted clients to ensure alignment, address needs, and go over performance.
Key Responsibilities
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Managed advertising needs for 10+ clients
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Generated actionable insights to drive campaign success
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Built and maintained strong client relationships
Verticals
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Woman’s Health and Beauty
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High Ticket Custom Furniture
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Kids Toys
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B2B Wholesale​
Key Platforms
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Meta
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Tik Tok
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Snapchat
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Pinterest
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Reddit
Average Load
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10+ Clients in main role
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250k+ in Monthly Spend
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Bi-weekly Client Meetings
Microbe Formulas / Cellcore Biosciences
Paid Social / Media Buyer
2020-2022
Executing DTC and B2B advertising for inhouse brands. While working with the marketing team I saw internal brands go from 500k to 2m+ in monthly revenue. Which eventually lead to 200M evaluation/exit.
Key Responsibilities
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Managed social media accounts (Facebook, Pinterest, TikTok)
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Coordinated with advertising vendors (Pencil Ai, Konstant Kreative)
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Developed workflow for in-house photography team
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Wrote compelling ad copy to achieve ROAS targets (2.8-4) or MER (5)
Key Platforms
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Meta
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Pinterest
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Tik Tok
Average Load
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2 accounts (DTC, B2B)
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180k+ in Monthly Spend
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Weekly meetings with VP of marketing